Digital Innovation and Entrepreneurship

von Whittington, Dick   (Autor)

Provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.

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Produktbeschreibung

The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use. 

Inhaltsverzeichnis

Foreword; Preface; 1. About innovation and entrepreneurship; 2. Framing the business; 3. Promotion and sales; 4. Delivery and operations; 5. Value capture; 6. Growth and scalability; 7. Intellectual property and protection; 8. Leadership and structure; 9. Key themes and summary points; Appendix A. Principal terms of product licensing agreements; Appendix B. Principal terms of customer service agreements; Appendix C. Principal terms of customer delivery contracts; Glossary; Bibliography; Index. 

Kritik

'An excellent and thorough guide for the entrepreneur looking to build a digital business - extremely comprehensive and clear.' Ian Halifax, Chief Financial Officer, ON24  

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Produktdetails

Medium: Buch
Format: Kartoniert
Seiten: 476
Sprache: Englisch
Erschienen: August 2018
Maße: 254 x 203 mm
Gewicht: 1028 g
ISBN-10: 1108454941
ISBN-13: 9781108454940

Bestell-Nr.: 21869118 
Libri-Verkaufsrang (LVR):
Libri-Relevanz: 0 (max 9.999)
 

LIBRI: 2651499
LIBRI-EK*: 41.14 € (5.00%)
LIBRI-VK: 46,34 €
Libri-STOCK: 0
LIBRI: 018 Besorgungstitel * EK = ohne MwSt.

UVP: 2 
Warengruppe: 27850 

KNO: 81737371
KNO-EK*: € (22.50%)
KNO-VK: 44,95 €
KNV-STOCK: 2

P_ABB: 61 b/w illus 22 tables
KNOABBVERMERK: 2018 476 S. 61 b/w illus. 22 tables 245 mm
Einband: Kartoniert
Sprache: Englisch
Beilage(n): Paperback

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