Innovation and Entrepreneurship

Produktbeschreibung

Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and research to apply them in a much broader and contemporary context, including the corporate and public services, emerging technologies and economies, and sustainability and development and creating and capturing value from innovation and entrepreneurship. In this third edition the authors continue to adopt an explicit process model to help organise the material with clear links between innovation and entrepreneurship. This text has been designed to be fully integrated with the Innovation Portal at (...), which contains an extensive collection of additional resources for both lecturers and students, including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and test questions. 

Inhaltsverzeichnis

Entrepreneurial Goals and Context

1. The innovation imperative

2. Social innovation & entrepreneurship.

3. Globalization, development and emerging markets

4. Sustainability.

Recognising the Opportunity

5. Entrepreneurial creativity

6. Sources of innovation

7. Searching for opportunities

Finding the Resources

8. Building the case

9. Developing the team

10. Exploiting networks

Developing the Venture

11. Developing new products & services

12. Creating new ventures

13. Growing the enterprise

Creating Value

14. Exploiting knowledge & intellectual property

15. Business Model Innovation

16. Learning to manage innovation and entrepreneurship 

Autoreninfo

John Bessant holds the Chair in Innovation and Entrepreneurship at the University of Exeter and is Visiting Professor at HHL Business School, Leipzig.

Joe Tidd is Professor of Technology and Innovation Management at SPRU (Science and Technology Policy Research), University of Sussex and Visiting Professor at University College London.