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How Brands Grow

What Marketers Don't Know

von Sharp, Byron   (Autor)

Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

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Produktbeschreibung

Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. 

Mehr vom Verlag:

Oxford University Press

Mehr vom Autor:

Sharp, Byron

Produktdetails

Medium: Buch
Format: Gebunden
Seiten: 246
Sprache: Englisch
Erschienen: März 2010
Maße: 239 x 164 mm
Gewicht: 599 g
ISBN-10: 0195573560
ISBN-13: 9780195573565

Bestell-Nr.: 9527372 
Libri-Verkaufsrang (LVR):
Libri-Relevanz: 35 (max 9.999)
 

LIBRI: 6922244
LIBRI-EK*: 21.87 € (22.00%)
LIBRI-VK: 30,00 €
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UVP: 2 
Warengruppe: 17860 

KNO: 52961870
KNO-EK*: 22.67 € (22.50%)
KNO-VK: 32,10 €
KNV-STOCK: 0

P_ABB: Illustrations
KNOABBVERMERK: 2010. 246 p. 25,4 cm
Einband: Gebunden
Sprache: Englisch
Beilage(n): ,

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