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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things ...

A Management Guide to Cutting Through the Nonsense and Doing Things Right

von Trout, Jack   (Autor)

According to a recent article in the Harvard Business Reviews, "Management is...generously paid, enormously influential and significantly devoid of common sense." Bestselling author Jack Trout agrees: what really ails business today is an obsession with management fads that frequently offer complicated, useless solutions that impede the development of business. In The Power of Simplicity, Trout offers an antidote to the proliferation of jargon and provides a clear vision of leadership that cuts through management's current information overload. Through case studies and interviews with successful executives, business guru Jack Trout shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. Offering realistic steps and hundreds of tips for regaining control of the day to day business picture, Trout shows managers how to run their companies like the most successful entrepreneurs looking for simple and innovative solutions that allow a company to thrive and focus on the business at hand, without getting caught up in nonsensica management philosophies that waste valuable time and energy and detract from the real goals of the company.

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Produktbeschreibung

According to a recent article in the Harvard Business Reviews, "Management is...generously paid, enormously influential and significantly devoid of common sense." Bestselling author Jack Trout agrees: what really ails business today is an obsession with management fads that frequently offer complicated, useless solutions that impede the development of business. In The Power of Simplicity, Trout offers an antidote to the proliferation of jargon and provides a clear vision of leadership that cuts through management's current information overload. Through case studies and interviews with successful executives, business guru Jack Trout shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. Offering realistic steps and hundreds of tips for regaining control of the day to day business picture, Trout shows managers how to run their companies like the most successful entrepreneurs looking for simple and innovative solutions that allow a company to thrive and focus on the business at hand, without getting caught up in nonsensica management philosophies that waste valuable time and energy and detract from the real goals of the company. 

Autoreninfo

Jack Trout, einer der bekanntesten Namen in der Welt der Marketingstrategie, ist Geschäftsführer von Trout & Partners und Chef eines weltweiten Netzes von Niederlassungen. Er ist überaus beliebter Vortragender und Autor von mehreren Marketing-Bestsellern. Trout & Partners berät unter anderem AT&T, IBM, Merck, Southwest Airlines und Wells Fargo Bank.
Steve Rivkin, former executive vice president of Trout & Ries, Inc., founded his own marketing consultancy in 1989. His clients include Kraft Foods, Johnson & Johnson, and Tiffany & Co. He is the coauthor with Jack Trout of three books on marketing strategy: Differentiate or Die (Wiley), The Power of Simplicity, and The New Positioning.Steve Rivkin, former executive vice president of Trout & Ries, Inc., founded his own marketing consultancy in 1989. His clients include Kraft Foods, Johnson & Johnson, and Tiffany & Co. He is the coauthor with Jack Trout of three books on marketing strategy: Differentiate or Die (Wiley), The Power of Simplicity, and The New Positioning. 

Mehr vom Autor:

Trout, Jack

Produktdetails

Medium: Buch
Format: Kartoniert
Seiten: 224
Sprache: Englisch
Erschienen: Januar 2001
Auflage: ed
Maße: 229 x 153 mm
Gewicht: 320 g
ISBN-10: 0071373322
ISBN-13: 9780071373326

Bestell-Nr.: 866636 
Libri-Verkaufsrang (LVR):
Libri-Relevanz: 0 (max 9.999)
 

LIBRI: 3053318
LIBRI-EK*: 12.62 € (25.00%)
LIBRI-VK: 18,00 €
Libri-STOCK: 0
LIBRI: 018 Besorgungstitel * EK = ohne MwSt.

UVP: 2 
Warengruppe: 17850 

KNO: 09697495
KNO-EK*: 10.14 € (30.00%)
KNO-VK: 18,50 €
KNV-STOCK: 0

P_ABB: ch.
KNOABBVERMERK: 2001. 205 p. 23 cm
KNOMITARBEITER: Mitarbeit: Rivkin, Steve
Einband: Kartoniert
Auflage: ed
Sprache: Englisch

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