Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside.
Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
Filled with key term definitions in persuasive computing
Provides frameworks for understanding this domain
Describes real examples of persuasive technologies
Foreword by Philip Zimbardo, Ph.D
Introduction: Persuasion in the Digital Age
Chapter 1: Overview of Captology
Chapter 2: The Functional Triad: Computers in Persuasive Roles
Chapter 3: Computers as Persuasive Tools
Chapter 4: Computers as Persuasive Media: Simulation
Chapter 5: Computers as Persuasive Social Actors
Cbapter 6: Credibility and Computers
Chapter 7: Credibility and the World Wide Web
Chapter 8: Increasing Persuasion Through Mobility and Connectivity
Chapter 9: The Ethics of Persuasive Technology
Chapter 10: Captology: Looking Forward
Appendix: Summary of Principles
About the Author
It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation .
-- Jakob Nielsen , Principal, Nielsen Norman Group
Today's technology is used to change attitudes and behavior. This powerful, yet easy-to-read book addresses the issues critically, with insight, and in depth. B.J. Fogg has created an important new discipline, one that is of vital importance to everyone .
-- Donald A. Norman , Northwestern University, Co-founder, The Nielsen Norman Group
Any medium has the potential to do great good or harm. Learn how to use design to intervene and make our interaction with technology more humane. A must read for those who are serious about designing the future .
-- Clement Mok , Designer and CEO of CMCD
Fogg, B.J. B.J. Fogg directs research and design at Stanford University's Persuasive Technology Lab. An experimental psychologist, Dr. Fogg also teaches in Stanford's Department of Computer Science and School of Education. He holds several patents, and his work has been featured in The New York Times , The Washington Post , and The Wall Street Journal .