A clever, useful format and a brilliant take on a popular 00's recession trend: Gold. You can't afford real gold, but your friends will never know once you sport this notepad. There is nothing else like this on the market. There are no cube pads and no noteblocks that are as conceptual as this. Most of them either only have a logo, a cartoon, or illustration art on them. This takes the note block to a gimmicky, but also hip level. Headlines in the past year have been speckled with the rise of gold's popularity in the time of the recession. The Washington Post has called it 'A Modern-Day Gold Rush.'