Cyril de, E: Readings on Business

Produktbeschreibung

Borneo is the third-largest island in the world,divided into three political regions: Indonesia;Malaysia; and Brunei. Its population is roughly 16million, comprising of a variety of different nativetribes. This diversity creates a hotspot for variousissues in business. The Faculty of Economics andBusiness, Universiti Malaysia Sarawak has taken theinitiative to organize the bi-annual InternationalBorneo Business Conference and the Asia PacificMarketing Conference to discuss business andeconomics issues in Borneo. This book offers works byacademicians from these conferences on current andpertinent business issues in Borneo. 

Autoreninfo

Cyril de, Ernest
Dr. Ernest Cyril De Run is an Associate Professor of Marketing atUniversiti Malaysia Sarawak (Unimas)Tudin, Rabaah
Dr. Rabaah Tudin is alecturer.Voon Boo
Dr.Voon Boo Ho is a lecturer at Universiti Teknologi MARA Sarawak.Nordiana Ahmad
Nordiana Ahmad Nordin is a tutor at Unimas.