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Made to Stick

Why Some Ideas Take Hold and Others Come Unstuck

von Heath, Chip / Heath, Dan   (Autor)

A bestselling communications book that helps ensure what you say is understood , remembered and, most importantly, acted upon

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Produktbeschreibung

Why does fake news stick while the truth goes missing?

Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:

- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria

- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium

- how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project

As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights.

Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon. 

Kritik

Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick New Statesman 

Autoreninfo

Heath, Chip
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

Heath, Dan
Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages. 

Mehr vom Verlag:

Random House UK Ltd

Mehr aus der Reihe:

Arrow Books

Mehr vom Autor:

Heath, Chip / Heath, Dan

Produktdetails

Medium: Buch
Format: Kartoniert
Seiten: 291
Sprache: Englisch
Erschienen: Februar 2008
Sonstiges: B-format paperback. 595524
Maße: 198 x 130 mm
Gewicht: 241 g
ISBN-10: 009950569X
ISBN-13: 9780099505693

Bestell-Nr.: 3743720 
Libri-Verkaufsrang (LVR):
Libri-Relevanz: 16 (max 9.999)
 

LIBRI: 8331081
LIBRI-EK*: 7.59 € (35.00%)
LIBRI-VK: 12,50 €
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KNOABBVERMERK: New and expand. ed. 2008. 336 S. 198 mm
KNOSONSTTEXT: B-format paperback. 595524
Einband: Kartoniert
Sprache: Englisch
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