Blue Ocean Shift

Produktbeschreibung

The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy. 

Inhaltsverzeichnis

Section - i: Preface Unit - 1: PART ONE: Blue Ocean Shift Chapter - 1: Reach
Beyond the Best Chapter - 2: The Fundamentals of Market-Creating Strategy
Chapter - 3: The Mind of a Blue Ocean Strategist Chapter - 4: Humanness,
Confidence, and Creative Competence Unit - 2: PART TWO: The Five Steps to Making
a Blue Ocean Shift Unit - 2.1: Step One: Get Started Chapter - 5: Choosing the
Right Place to Start Chapter - 6: Constructing the Right Blue Ocean Team Unit -
2.2: Step Two: Understand Where You Are Now Chapter - 7: Getting Clear About the
Current State of Play Unit - 2.3: Step Three: Imagine Where You Could Be Chapter
- 8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry
Chapter - 9: Discovering an Ocean of Noncustomers Unit - 2.4: Step Four: Find
How You Get There Chapter - 10: Reconstructing Market Boundaries-Systematically
Chapter - 11: Developing Alternative Blue Ocean Opportunities Unit - 2.5: Step
Five: Make Your Move Chapter - 12: Selecting Your Blue Ocean Move and Conducting
Rapid Market Tests Chapter - 13: Finalizing and Launching Your Blue Ocean Move
Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii:
Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index -
vi: Index Section - vii: About the Authors 

Kritik

Kim and Mauborgne have followed one blockbuster book with another. Blue Ocean Shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether Daniel H. Pink, New York Times bestselling author of Drive and To Sell is Human 

Autoreninfo

Renee Mauborgne is a Professor of Strategy at INSEAD and one of the authors of the bestselling business classic Blue Ocean Strategy. She is among the world's top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.