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Influence

The Psychology of Persuasion

von Cialdini, Robert B.   (Autor)

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Produktbeschreibung

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. 

Kritik

For markters, this book is among the most important books written in the last ten years. Journal of Mariketing Research 

Mehr vom Verlag:

Harper Collins Publ. USA

Mehr vom Autor:

Cialdini, Robert B.

Produktdetails

Medium: Buch
Format: Kartoniert
Seiten: 336
Sprache: Englisch
Erschienen: Februar 2007
Auflage: Revised edition.
Maße: 203 x 134 mm
Gewicht: 288 g
ISBN-10: 006124189X
ISBN-13: 9780061241895

Bestell-Nr.: 3230363 
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KNO-SAMMLUNG: Collins Business Essentials
P_ABB: illustrations
KNOABBVERMERK: 2007. 336 S. 8 in
Einband: Kartoniert
Auflage: Revised edition.
Sprache: Englisch
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