Testing Business Ideas

Produktbeschreibung

Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.

Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today. 

Inhaltsverzeichnis

1 Design

Design the Team p. 3

Shape the Idea p. 15

2 Test

Hypothesize p. 27

Experiment p. 41

Learn p. 49

Decide p. 59

Manage p. 65

3 Experiments

Select an Experiment p. 91

Discovery p. 101

Validation p. 231

4 Mindset

Avoid Experiment Pitfalls p. 313

Lead through Experimentation p. 317

Organize for Experiments p. 323

Afterword p. 329 

Autoreninfo

David J. Bland

Author and founder based in Silicon Valley who helps companies find growth using "Lean Startup" methods, design thinking, and business model innovation.

Alex Osterwalder

Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the "Thinkers 50" list; passionate entrepreneur; and in-demand speaker.