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Upstart!

Visual Identities for Start-Ups and New Businesses

von Gestalten

Upstart! showcases an exciting range of visual identities for start-ups and young businesses. Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core business. From hemp farmers to local box clubs to eyelash extension services, fresh startups and spin-offs from all sorts of sectors present themselves as inventively and stylesavvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories. Upstart! explores the contemporary startup scene's manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic stationery designs, innovative merchandise, interior concepts, and fresh digital applications that have been skillfully orchestrated to leverage business. ANNA SINOFZIK is a freelance writer, culture editor, design critic, and strategist based in Berlin. She works with an international roster of publishers, brands, and communications agencies and teaches at Universität der Künste, Berlin.

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Produktbeschreibung

Upstart! showcases an exciting range of visual identities for start-ups and young businesses.

Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core business. From hemp farmers to local box clubs to eyelash extension services, fresh startups and spin-offs from all sorts of sectors present themselves as inventively and stylesavvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories.

Upstart! explores the contemporary startup scene's manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic stationery designs, innovative merchandise, interior concepts, and fresh digital applications that have been skillfully orchestrated to leverage business.

ANNA SINOFZIK is a freelance writer, culture editor, design critic, and strategist based in Berlin. She works with an international roster of publishers, brands, and communications agencies and teaches at Universität der Künste, Berlin. 

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Produktdetails

Medium: Buch
Format: Gebunden
Seiten: 256
Sprache: Englisch
Erschienen: September 2018
Sonstiges: .5954
Maße: 289 x 250 mm
Gewicht: 1625 g
ISBN-10: 3899559541
ISBN-13: 9783899559545
Verlagsbestell-Nr.: 5954

Bestell-Nr.: 23225067 
Bestell-Nr. Verlag: 5954

LIBRI: 2619906
LIBRI-EK*: 26.10 € (30.00%)
LIBRI-VK: 39,90 €
STOCK Libri: 11
* EK = ohne MwSt.

UVP: 0 
Warengruppe: 15860 

KNO: 69864136
KNO-EK*: 23.47 € (30.00%)
KNO-VK: 39,90 €

KNOABBVERMERK: 2018. 256 S. 28.5 cm
KNOSONSTTEXT: .5954
KNOMITARBEITER: Herausgegeben von Sinofzik, Anna; Klanten, Robert
Einband: Gebunden
Sprache: Englisch
Beilage(n): gebunden

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