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We Are All Weird

The Rise of Tribes and the End of Normal

von Godin, Seth   (Autor)

Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.

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Produktbeschreibung

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face it. We're all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival.

In this book, Seth Godin shows you how.'Read this book slowly and read it again, for the lessons are rich and wise'
Jacqueline Novogratz, founder, Acumen 

Autoreninfo

Godin, Seth
Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. 

Mehr vom Verlag:

Penguin Books Ltd

Mehr vom Autor:

Godin, Seth

Produktdetails

Medium: Buch
Format: Kartoniert
Seiten: 112
Sprache: Englisch
Erschienen: September 2015
Maße: 177 x 128 mm
Gewicht: 79 g
ISBN-10: 0241209013
ISBN-13: 9780241209011

Bestell-Nr.: 16199075 
Libri-Verkaufsrang (LVR):
Libri-Relevanz: 0 (max 9.999)
 

LIBRI: 0000000
LIBRI-EK*: 7.71 € (25.00%)
LIBRI-VK: 11,00 €
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LIBRI: 018 Besorgungstitel * EK = ohne MwSt.
P_SALEALLOWED: CA UM US
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1 = PDF Wasserzeichen
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UVP: 2 
Warengruppe: 27860 

KNO: 53869013
KNO-EK*: 5.60 € (38.00%)
KNO-VK: 13,50 €
KNV-STOCK: 0

KNOABBVERMERK: 2015. 112 S. 178 mm
Einband: Kartoniert
Sprache: Englisch

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