PORTO-
FREI

Key Message. Delivered - Englische Version

Business Presentations with Structure

von Hackenberg, Wolfgang / Leminsky, Carsten / Schulz-Wolfgramm, Eibo   (Autor)

The ability to communicate in a structured and understandable way is essential for supporting decision-making in a company. Presentations are the standard communication tool for this. But one party always has to do the work: either the presenter or the addressee. We explain, writing as fellow practitioners, how to structure complex problems for communication in a logical way and formulate messages that are self-explanatory. Professional communication is based on three elements: suitable content, clear structure and precise graphic design. In this book we outline an eight-step process that focuses on structure as the fundamental link between content and design. Using a fictional case study that highlights our method, we show how to structure topics so that you can get to grips with even the most complex problems.

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Produktbeschreibung

The ability to communicate in a structured and understandable way is essential for supporting decision-making in a company. Presentations are the standard communication tool for this. But one party always has to do the work: either the presenter or the addressee. We explain, writing as fellow practitioners, how to structure complex problems for communication in a logical way and formulate messages that are self-explanatory.

Professional communication is based on three elements: suitable content, clear structure and precise graphic design. In this book we outline an eight-step process that focuses on structure as the fundamental link between content and design. Using a fictional case study that highlights our method, we show how to structure topics so that you can get to grips with even the most complex problems. 

Inhaltsverzeichnis

INTRODUCTION Do or Die at the Projector Al Gore's "Inconvenient Truth" About
this Book Communicating into the Fast Track Make Yourself Understood Logic is
the Key Structure First Training is Everything From One Practitioner to Another
The Foundations of Structured Communication Triangology

1. UNDERSTANDING THE PYRAMID - GIVE YOUR ARGUMENTS A SOLID FOUNDATION Pyramids -
The Most Stable Structures in the World Escalate to the Most Essential Miss
Marple versus Columbo The "Emergency Call Principle" Separating the Thinking and
Writing Processes Summary

2. DETERMINING WHAT IS REQUIRED - IDENTIFY THE KEY QUESTION Your Thoughts Need
Space A Key Question is Fundamental The Key Question is Rooted in the Baseline
Scenario The Key Question is also Formed in Part by Possible Problems and
Challenges Formulating the Key Question Case Study: Harry's Gourmet Summary

3. STRUCTURING THE TASK - EXPLORE THE TOPIC Gain Insight by Asking Questions
Master any Topic Using a Structured Question Tree Structuring Topics: Top-Down
or Bottom-Up? A Perfect Question Tree is Characterized by a "Golden Descent" The
MECE Principle Ensures that the Logic is Watertight Question Trees are an Ideal
Tool for Project Planning Gathering Data and Facts for Answers for the Question
Tree Case Study: Harry's Gourmet Summary

4. ADDRESSEE ANALYSIS - THINK YOURSELF INTO YOUR OBJECTIVES AND TARGET GROUPS
Time is the Most Valuable Commodity Success Depends on the Approach Taken
Analysis of the Main Targets of Your Message A Typical Communication Error
Knowledge (of the Target Group) is Power Addressee Analysis - Who will be in the
Room? The Problem of the Mixed Group Case Study: Harry's Gourmet Summary

5. DEFINING THE KEY MESSAGE - FORMULATE YOUR CENTRAL STATEMENT The Necessity of
the Key Message "Make Your Point" Good Key Messages "Stick" The "SUCCES"
Principle Question-Answer Dialog The "Elevator Pitch" and the "Stickiness Test"
Case Study: Harry's Gourmet Summary

6. BUILDING THE PYRAMID - DEVELOP ARGUMENTS FOR YOUR KEY MESSAGE The Logical
Thread The Storyline -- The Structural Design The Introduction The Main Body The
Logical Group The Logical Chain Logical Group versus Logical Chain Checking the
Quality of Your Statements Coming to an End The Pyramid Case Study: Harry's
Gourmet Summary

7. THE GRAPHIC DESIGN OF PRESENTATIONS - GIVE YOUR IDEAS A FACE The Graphic
Design Tightrope between Standards and Creativity [1] Simplicity, Conciseness,
and Relevance [2] Storyboard [3] Corporate Standards [4] Five Golden Rules [5]
Creativity [6] Language Creativity For All: Keep Things in Check Case Study:
Harry's Gourmet Summary

8. CREATING SLIDES - USE EXPERIENCE, TRICKS, AND TECHNOLOGY You're Almost There
Case Study: Harry's Gourmet PowerPoint Still Leads the Pack Professional
PowerPoint Schedule Sufficient Time Reach for Established Tools Supporting Tools
Summary

CLOSING REMARKS Try It, Success will Prove You Right The Authors Reference List 

Autoreninfo

Wolfgang Hackenberg ist nach verschiedenen Managementfunktionen geschäftsführender Gesellschafter der Steercom GmbH. Zudem ist er Dozent und Referent zum Thema Strukturierung. 

Mehr vom Verlag:

Haufe Lexware GmbH

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Haufe Fachbuch

Produktdetails

Medium: eBook
Format: EPUB
Kopierschutz: ADOBE DRM
Seiten: 232
Sprache: Deutsch
Erschienen: Februar 2013
ISBN-10: 3648040332
ISBN-13: 9783648040331

Bestell-Nr.: 15231012 
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Einband: EPUB
Sprache: Deutsch

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