Business Research

A Practical Guide for Undergraduate and Postgraduate Students

von Collis, Jill / Hussey, Roger   (Autor)

A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour.

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Now in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Combining a clear and succinct style with a beautifully presented text design, this textbook delivers the fundamentals of business research in a highly accessible manner. It provides balanced coverage of both quantitative and qualitative methods and supports students throughout the entire process of business research, from reviewing the literature to writing up results. Practical advice is combined with strong academic rigour to provide students with a comprehensive grounding in research methods. In this way, they can decide on the most efficient and appropriate way of collecting, analysing and presenting data.
Written by a highly experienced author team, Business Research will be an essential resource for students taking modules in research methods on undergraduate, postgraduate and MBA courses. The user-friendliness of the book also makes it highly suitable for independent study. 


1. Understanding Research.- 2. Dealing with Practical Issues.- 3. Identifying your Paradigm.- 4. Designing the Research.- 5. Searching and Reviewing the Literature.- 6. Writing your Research Proposal.- 7. Collecting Qualitative Data.- 8. Analysing Qualitative Data.- 9. Integrated Qualitative Data Techniques.- 10. Collecting Data for Statistical Analysis.- 11. Analysing Data Using Descriptive Statistics.- 12. Analysing Data Using Inferential Statistics.- 13. Writing up the Research.- 14. Troubleshooting. 


Jill Collis is Director, Accounting and Auditing Research Centre, Brunel University, UK. She has published several books on accounting and research methods and her writing reflects her experience as a mature student. She is a very active researcher and lectures worldwide.

Roger Hussey is Dean of Guangzhou International Business School, China. After a career in industry, he became Director of Research into Employee Communications at St Edmund Hall, Oxford University, UK, and later held a chair at the University of the West of England, Bristol. He has written many books and articles on accounting. His main research interests are international accounting and corporate governance.


Mehr vom Verlag:

Macmillan Education

Mehr vom Autor:

Collis, Jill / Hussey, Roger


Medium: Buch
Format: Kartoniert
Seiten: 351
Sprache: Englisch
Erschienen: November 2013
Auflage: 4th edition
Maße: 233 x 177 mm
Gewicht: 724 g
ISBN-10: 0230301835
ISBN-13: 9780230301832

Bestell-Nr.: 14346143 
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P_ABB: 63 figures, 61 colour tables, 63 diagrams
KNOABBVERMERK: 4th rev. Ed. 2013. 376 S. w. 63 figures, 61 colour tables, 63 diagrams. 234 mm
KNOZUSATZTEXT: Neuausg. siehe T.-Nr. 22437537
Einband: Kartoniert
Auflage: 4th edition
Sprache: Englisch
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