What if charisma could be taught?
Many people believe that charisma is a fundamental quality - you either have it or you don't. But that's simply not true. This groundbreaking, bestselling book reveals how charismatic behaviour can be learned by anyone.
In The Charisma Myth, Olivia Fox Cabane breaks charisma down into its fundamental components, revealing the secrets to how it works.
Becoming more charismatic doesn't mean transforming your personality. It's about adopting a series of practices that suit you.
Charisma can be a great asset whether you're applying for a job, improving your relationships, or leading other people. The Charisma Myth shows you how to become more influential, more persuasive, and more inspiring. Soon you'll be able to move through a room and have people say: 'Wow, who's that?'