Web Copy That Sells

The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

von Veloso, Maria   (Autor)

Proven, practical, and now thoroughly updated for the age of social networking, Web Copy That Sells will help you turn your lackluster sites and channels into "perpetual money machines."

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Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of ever newer, faster, and more effective techniques. The thoroughly revised third edition of Web Copy That Sells provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, "Twitterized" attention spans, and new forms of video content, marketers' online sales techniques need an upgrade. You'll gain tips for crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible "cyber bites" for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch. 


Veloso, Maria
MARIA VELOSO is director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and CEO of Think-Outside-the-Book Publishing. She has generated millions of dollars in online sales for a diverse stable of clients as well as her own online enterprises through her unique model of direct-response Web copywriting. 

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Medium: Buch
Format: Kartoniert
Seiten: 322
Sprache: Englisch
Erschienen: Februar 2013
Auflage: 3. Auflage
Maße: 236 x 189 mm
Gewicht: 620 g
ISBN-10: 0814432514
ISBN-13: 9780814432518

Bestell-Nr.: 13189786 
Libri-Verkaufsrang (LVR):
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LIBRI: 8578915
LIBRI-EK*: 21.57 € (5.00%)
LIBRI-VK: 24,30 €
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LIBRI: 097 Print on Demand. Lieferbar innerhalb von 7 bis 10 Tagen * EK = ohne MwSt.
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UVP: 2 
Warengruppe: 17860 

KNO: 35722875
KNO-EK*: € (30.00%)
KNO-VK: 19,25 €

P_ABB: Illustrations
KNOABBVERMERK: 3. Aufl. 2013. 304 S. 235 mm
Einband: Kartoniert
Auflage: 3. Auflage
Sprache: Englisch
Beilage(n): Paperback

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