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American Icon

Alan Mulally and the Fight to Save Ford Motor Company

von Hoffman, Bryce G.   (Autor)

American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's management, its cars, its public image, and an entrenched corporate culture filled with backbiting, politics, and personal vendettas.

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Produktbeschreibung

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
ÿ
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysðfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family America s last great industrial dynasty could hold on to their company.
ÿ
Mulally and his team pulled off one of the greatðest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetðings to drive change and force Ford to deal with the painful realities of the American auto industry.
ÿ
Hoffman was granted unprecedented access to Ford s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best. 

Autoreninfo

BRYCE G. HOFFMAN is an award-winning journalist who has covered the auto industry, both in the United States and around the world, since 1998. He began covðering Ford Motor Company for the Detroit News in 2005. That beat gave him a front-row seat for many of the events chronicled in American Icon. Hoffman has been honored by the Society of American Business Ediðtors and Writers, the Society of Professional Journalists, the Associated Press, and others for his coverage of Ford and is one of the world s foremost authorities on the automaker. He lives in Grand Blanc, Michigan.  

Mehr vom Verlag:

Random House LCC US

Mehr aus der Reihe:

Crown Books

Mehr vom Autor:

Hoffman, Bryce G.

Produktdetails

Medium: Buch
Format: Kartoniert
Seiten: 432
Sprache: Englisch
Erschienen: Februar 2013
Maße: 203 x 133 mm
Gewicht: 325 g
ISBN-10: 0307886069
ISBN-13: 9780307886064

Bestell-Nr.: 12402981 
Libri-Verkaufsrang (LVR):
Libri-Relevanz: 4 (max 9.999)
 

LIBRI: 5822890
LIBRI-EK*: 11.24 € (35.00%)
LIBRI-VK: 18,50 €
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KNO-SAMMLUNG: Wall Street Journal Bestseller
KNOABBVERMERK: 2013. 432 S. 7.9300 in
Einband: Kartoniert
Sprache: Englisch
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