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Purple Cow

Transform Your Business by Being Remarkable

von Godin, Seth   (Autor)

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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Produktbeschreibung

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. 

Autoreninfo

Godin, Seth
Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. 

Mehr vom Verlag:

Penguin Books Ltd (UK)

Mehr vom Autor:

Godin, Seth

Produktdetails

Medium: Buch
Format: Kartoniert
Seiten: 160
Sprache: Englisch
Erschienen: Januar 2005
Sonstiges: B-format paperback
Maße: 195 x 126 mm
Gewicht: 118 g
ISBN-10: 014101640X
ISBN-13: 9780141016405

Bestell-Nr.: 1168025 
Libri-Verkaufsrang (LVR):
Libri-Relevanz: 60 (max 9.999)
 

LIBRI: 7425430
LIBRI-EK*: 7.29 € (35.00%)
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KNOABBVERMERK: 2005. 160 S. w. figs. 198 mm
KNOSONSTTEXT: B-format paperback
Einband: Kartoniert
Sprache: Englisch
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