Understanding Media

The exgtensions of man

von McLuhan, Marshall   (Autor)

Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

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When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril. 


'He belongs to that small group of radical dreamers and thinkers who are trying to realize and explore the altered conditions of modern existence ... When the growth of post-Einsteinian mythologies is recorded, McLuhan's work will have its distinct place. He stands at the frontier.' - George Steiner, The Times Literary Supplement'Understanding Media is still the essential read on how the medium is, more and more, the message itself.' - Nicholas Lemann, Sunday Herald'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired 


Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself. 

Mehr vom Verlag:

Taylor & Francis Ltd.

Mehr aus der Reihe:

Routledge Classics

Mehr vom Autor:

McLuhan, Marshall


Medium: Buch
Format: Kartoniert
Seiten: 400
Sprache: Englisch
Erschienen: Mai 2001
Auflage: 1st edition
Sonstiges: RU3977X
Maße: 198 x 130 mm
Gewicht: 427 g
ISBN-10: 0415253977
ISBN-13: 9780415253970

Bestell-Nr.: 1143643 
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KNO-SAMMLUNG: Routledge Classics
KNOABBVERMERK: 2., Neuausg. 2001. 400 S. 198 mm
Einband: Kartoniert
Auflage: 1st edition
Sprache: Englisch

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