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The Lean Startup

How Constant Innovation Creates Radically Successful Businesses

von Ries, Eric   (Autor)

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.

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Produktbeschreibung

THE INTERNATIONAL BESTSELLING SENSATION

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is the approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

The Lean Startup changes everything - Harvard Business Review 

Kritik

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company Financial Times, Philip Delves Broughton 

Autoreninfo

Ries, Eric
Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange. 

Mehr vom Verlag:

Penguin Books Ltd (UK)

Mehr aus der Reihe:

Viking

Mehr vom Autor:

Ries, Eric

Produktdetails

Medium: Buch
Format: Kartoniert
Seiten: 336
Sprache: Englisch
Erschienen: Oktober 2011
Auflage: Trade Paperback
Sonstiges: Trade paperback (UK)
Maße: 232 x 154 mm
Gewicht: 417 g
ISBN-10: 0670921602
ISBN-13: 9780670921607

Bestell-Nr.: 10929676 
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Libri-Relevanz: 1500 (max 9.999)
 

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KNOABBVERMERK: 2011. 336 S. 234 mm
KNOSONSTTEXT: Trade paperback (UK)
Einband: Kartoniert
Auflage: Trade Paperback
Sprache: Englisch
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