PORTO-
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22 Immutable Laws of Branding, The

How to Build a Product or Service into a World-Class Brand

von Ries, Al   (Autor)

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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Produktbeschreibung

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. 

Kritik

"Indispensable to anyone seeking to build a business into a recognized brand." --Philip J. Romano, CEO, Romano Enterprises 

Mehr vom Verlag:

HarperBusiness

Mehr vom Autor:

Ries, Al

Produktdetails

Medium: Buch
Format: Kartoniert
Seiten: 272
Sprache: Englisch
Erschienen: September 2002
Maße: 235 x 191 mm
Gewicht: 514 g
ISBN-10: 0060007737
ISBN-13: 9780060007737

Bestell-Nr.: 1068271 
Libri-Verkaufsrang (LVR):
Libri-Relevanz: 4 (max 9.999)
 

LIBRI: 0000000
LIBRI-EK*: 18.64 € (5.00%)
LIBRI-VK: 21,00 €
Libri-STOCK: 0
LIBRI: 097 Print on Demand. Lieferbar innerhalb von 7 bis 10 Tagen * EK = ohne MwSt.

UVP: 2 
Warengruppe: 17860 

KNO: 12713020
KNO-EK*: 6.84 € (40.00%)
KNO-VK: 19,00 €
KNV-STOCK: 0

P_ABB: black & white illustrations
KNOABBVERMERK: 2002. 272 S. w. figs. 9.25 in
Einband: Kartoniert
Sprache: Englisch
Beilage(n): Paperback

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