PORTO-
FREI

Understanding Michael Porter: The Essential Guide to Competition and Strategy

von Magretta, Joan   (Autor)

A Distillation of The Most Important Business Thinking of Our Time Michael Porter's groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work-competitive advantage, the value chain, five forces-but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this book provides an engaging summary of Porter's ideas and an invaluable synthesis of this important body of work, making clear how each of Porter's powerful concepts relates to the others and, most important, to the practical realities managers face. Modern thinking about competition and strategy begins with Porter's frameworks. They are the most widely used in practice by managers around the world. But as Magretta points out, Porter is often misunderstood and his frameworks misapplied. Magretta's own wide-ranging business experience allows her to identify the most common of these misconceptions-among them, the deeply held but dangerous belief that competition is about being the best. Understand Porter and you will see why competing to be the best sparks an inevitable race to the bottom. Understanding Michael Porter will enable all leaders throughout any organization t grasp Porter's seminal ideas about competition and strategy and deploy them to achieve competitive success.

Hörbuch (Audio-CD)

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Produktbeschreibung

A Distillation of The Most Important Business Thinking of Our Time

Michael Porter's groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work-competitive advantage, the value chain, five forces-but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that.

Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this book provides an engaging summary of Porter's ideas and an invaluable synthesis of this important body of work, making clear how each of Porter's powerful concepts relates to the others and, most important, to the practical realities managers face.

Modern thinking about competition and strategy begins with Porter's frameworks. They are the most widely used in practice by managers around the world. But as Magretta points out, Porter is often misunderstood and his frameworks misapplied. Magretta's own wide-ranging business experience allows her to identify the most common of these misconceptions-among them, the deeply held but dangerous belief that competition is about being the best. Understand Porter and you will see why competing to be the best sparks an inevitable race to the bottom.

Understanding Michael Porter will enable all leaders throughout any organization t grasp Porter's seminal ideas about competition and strategy and deploy them to achieve competitive success. 

Autoreninfo

Joan Magretta lebt als Autorin und Beraterin in Cambridge, USA. Von 1995 bis 1999 war sie leite Redakteurin bei der führenden internationalen Zeitschrift für Management, der Harvard Business Review. Dort lernte sie die relevanten Managementideen aus erster Hand kennen. 1998 gewann sie den McKinsey Award für den besten Managementartikel des Jahres. 

Mehr vom Verlag:

GILDAN MEDIA

Mehr vom Autor:

Magretta, Joan

Produktdetails

Medium: Hörbuch
Format: Audio-CD
Laufzeit: 360 Min.
Sprache: Englisch
Erschienen: Dezember 2011
Sonstiges: In Box
Maße: 147 x 133 mm
Gewicht: 134 g
ISBN-10: 1596597658
ISBN-13: 9781596597655

Bestell-Nr.: 10609298 
 

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LIBRI-VK: 28,49 €
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UVP: 2 
Warengruppe: 57850 

KNO: 31598422
KNO-EK*: € (40.00%)
KNO-VK: 27,00 €

KNOABBVERMERK: Unabridged Ed. 2012. 5.125 x 5.75 in
KNOSONSTTEXT: In Box
KNOMITARBEITER: Gesprochen von Pratt, Sean
Einband: Audio-CD
Sprache: Englisch
Laufzeit: 360 Min.

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