The Art of Creative Thinking

Produktbeschreibung

A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school.The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity. Rod Judkins, of the world-famous St Martin's College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol's studio to Einstein's desk - he distils a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively. You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it's technically illegal to be as good as Michelangelo. Be stubborn about compromise. Plan to have more accidents. Be mature enough to be childish. Contradict yourself more often. Discover the Art of Creative Thinking. From the publishers of the international bestseller The Art of Thinking Clearly* 

Kritik

This is a must-read for aspiring artists and creatives everywhere. Mumsnet 

Autoreninfo

Rod Judkins is a bestselling writer, artist, illustrator, creative innovation consultant and university lecturer. He has written six books, including Lie Like an Artist, The Art of Creative Thinking and Change Your Mind, which have been translated into over fifteen languages. Judkins has delivered workshops and talks on creative thinking to businesses around the world, including Apple and Google. He teaches at Central Saint Martins.